Korean skincare loses its edge as Chinese embrace luxury Western brands and global customers seek simpler routines
-While K-pop and K-dramas are still going strong, the shine is wearing off K-beauty – Korean skincare is increasingly seen as too complicated and convoluted
-Chinese consumers are buying Western and Japanese brands in Hainan instead of going to South Korea, and Sephora no longer promotes K-beauty like before
https://www.scmp.com/lifestyle/fashion-beauty/article/3143198/korean-skincare-loses-its-edge-chinese-embrace-luxury